Fieldjournal.

one article per month · signed by the squad

No throwaway content. Analysis, mission behind-the-scenes and honest takes, signed by the squad.

For marketing nerds.

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Ops zone07 files

StrategyOPS-971

● PRIORITY

Before ordering 12 months of community management, ask for a strategic assessment. You will save 18 months of useless content.

52,800 EUR excl. VAT over 2 years for 2 videos a month and a few posts with no plan. This textbook case comes back month after month. The sequence that pays does not start with content.

Your product feed is your best SEA, SEO and LLM asset in 2026. Nobody talks about it.

ChatGPT Ads has been sponsoring via product feed since February 2026. LLMs are integrating payments. The window closes in 12-18 months.

▸ 8 minSep 2026

Open

Paid acquisitionOPS-155

ROAS no longer tells you whether an e-commerce account is healthy in 2026. 5 metrics to watch instead.

Built-in calculator that outputs your Target CPA, your POAS, your LTV/CAC and your break-even period. B2C, B2B and B2B2C e-com in Belgium 2026.

▸ 7 minSep 2026

Open

Paid acquisitionOPS-482

AndroMeda for creative agencies: what changes in your Meta Ads account structure in 2026

€3k/month minimum, 30 days of conversion history, 1 test + 1 scale + 1 retargeting. The HeySquad decision matrix to switch or stay.

Heavily planned creative and UX: the exception, not the norm.

A full creative campaign produced in-house with AI costs a fraction of a fashion shoot. Pomelli is free, Shopify tests natively. Creative and UX agencies have 18 months to evolve.

▸ 6 minAug 2026

Open

StrategyOPS-553

On a €300K B2B SME marketing budget in 2026, 60% must build an asset. The senior 3-year breakdown.

Compound investment vs recurring expense: the reading grid no budget guide gives you.

▸ 9 minJul 2026

Open

Marketing automationOPS-330

We're not game designers, but our 404 became a mini-game in 7h thanks to Claude Code

7h of prompt engineering, 0 lines of code written by hand, 46 versions in 3 days. Here's what Claude Code, Suno V5 and ElevenLabs make possible in lightweight advergaming in 2026.

▸ 8 minJul 2026

Open

What we said,elsewhere.

hover a voice · both answer back

what we said

« Without a tone of voice charter, AI writes into the void. The editorial framework is no longer a luxury: it is the infrastructure of all content production in the LLM era. »« Without a tone of voice charter, AI writes into the void. The editorial framework is no longer a luxury: it is the infrastructure of all content production in the LLM era. »« Without a tone of voice charter, AI writes into the void. The editorial framework is no longer a luxury: it is the infrastructure of all content production in the LLM era. »

who invited us

Epic AgencyApr 2026by Jérôme Epic AgencyApr 2026by Jérôme Epic AgencyApr 2026by Jérôme

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Three waysto write together.

Pick the tactical writing mission that speaks to you, and brief us on it. The squad reads, qualifies, comes back within the week.

Fieldjournal.

Before ordering 12 months of community management, ask for a strategic assessment. You will save 18 months of useless content.

Your product feed is your best SEA, SEO and LLM asset in 2026. Nobody talks about it.

ROAS no longer tells you whether an e-commerce account is healthy in 2026. 5 metrics to watch instead.

AndroMeda for creative agencies: what changes in your Meta Ads account structure in 2026

Heavily planned creative and UX: the exception, not the norm.

On a €300K B2B SME marketing budget in 2026, 60% must build an asset. The senior 3-year breakdown.

We're not game designers, but our 404 became a mini-game in 7h thanks to Claude Code

What we said,elsewhere.

Get it the day it drops.

Three waysto write together.