HeySquad Research

We measure
the terrain.

Primary data, collected point by point in Belgium, published with its method and its limits. What we claim, we have measured.

study published: 1
e-shops measured one by one: 579
districts covered: 4

Featured study · June 2026 · Liège province

X-Ray of Liège E-Commerce 2026

A technical map of the e-shops across Liège province: platforms, performance, GDPR compliance, analytics stack and commercial maturity. 579 confirmed e-shops, measured one by one, open data.

mobile performance · GDPR compliance · platforms · tracking · commercial maturity

Read the study Dataset (CSV) · CC BY 4.0

579
e-shops audited one by one: 1 in 4
in the mobile red zone: 33.9%
with no measurement tool at all

Who measures

Practitioners, not a research firm.

The study is signed by the squad that spends its days inside its clients’ accounts, stacks and margins.

Jérôme

the strategist

Measurement architecture day in, day out: tracking, analytics, budget arbitrage. Data turning into decisions is his desk job.

Camille

the wordsmith

Trained as a journalist: sourcing, fact-checking, stated limits. She holds the published-method standard.

Rémy

the challenger

Ran an e-commerce operation for three years before HeySquad: he reads a store from the inside, stack, margin and logistics included.

Primary data

Every site is measured individually. No purchased aggregates, no self-reported samples.

Published method

Sources, sample sizes and limits live in the study itself, not in an annex on request.

Open data

Anonymised dataset available for download, CC BY 4.0 license: quotable and verifiable by anyone.

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A terrain you want measured? Write to us: hello@heysquad.be

Shall we look at your terrain?

The study’s numbers are public. What they imply for your store, we show you on your own data.

shall we settle in?