Not an agency.
Not a freelance.
A digital marketing team,
in Liège.

HeySquad is a digital marketing agency that works like an internal team, based in Dison, thirty minutes from Liège. We have run this system since 2023 for Belgian entrepreneurs, mainly in the Liège province and across Wallonia. Twenty companies run in direct, in collaboration, or in advisory.

Liège province first, elsewhere in Wallonia and occasionally in France. At HeySquad, the rule is non-negotiable: we have to be on site regularly with the client. No 100% remote engagements.

The Belgian market sits between 50 and 150 euros per hour depending on profile (junior, senior, freelance, agency). Classic agencies often bill in opaque monthly retainers between 5,000 and 15,000 euros. At HeySquad, we bill by the hour, between 80 and 110 euros excluding VAT depending on the profile mobilised and the engagement length, with no inflated retainer.

Between 80 and 110 euros per hour excluding VAT, depending on the profile mobilised and the engagement length. We work à la carte: a one-off mission is billed at full rate; an ongoing engagement starts on three months, renews quarterly and costs less per hour as it goes on. We agree on the weekly volume together, and the quote details the grid, profile by profile. To spread a marketing budget over several years, we detailed the method in the Journal.

Three to six months for the first measurable signals on tracking, paid acquisition, conversion. Twelve months to talk about a full marketing transformation. No one delivers marketing results in three weeks, and whoever promises that is either lying or does not know what they sell.

Industry, tourism, motorsport, real estate, food and beverage, retail, institutional. Mix of B2B and B2C, in digital marketing and performance. The method holds across sectors, the execution adapts.

At HeySquad, no salesperson selling, no project manager relaying, no account director reassuring. You speak directly to the people doing the work. Transparent hourly billing instead of an inflated retainer. Your Google Ads, Meta, GA4 and Search Console accounts stay in your name from day one. Six fields of the marketing mix covered (strategy, paid acquisition, tracking, conversion, automation, SEO), with backup behind every lead.

At HeySquad, you write to us via the contact page or at hello@heysquad.be. We take a first thirty-minute call. If it matches, we come on site for a half-day immersion. You leave with a costed action plan. No commitment before it matches on both sides.