hey squad
on s'installe ?

01 · the squad

Not an agency.
Not a freelance.
A digital marketing team, in Liège.

The external team that works like an internal one. We commit for the long run. We bill by the hour, not in opaque retainers. You speak directly to the people doing the work, not to a salesperson reselling what they do not master. Six fields covered, one single point of contact.

liège region · 2023 → 2026

02 · the click

How the squad came together.

01.

At the start, Jérôme was a senior digital marketer, trained in e-commerce, profit-driven (CAC, ROAS, margin). He joined entrepreneurs who wanted to structure their marketing function. On the ground, the picture became clear fast: agencies sprint at the start with seniors who later leave, with juniors on rotation behind them. Freelancers show up in silos, nobody steers the whole thing. Budgets melt away in 80-slide decks or in communications with no business angle.

02.

Rather than keep burning budgets, Jérôme brought it in-house wherever his skills allowed. Strategy, digital performance, tracking, content, automation: one field at a time, one tool at a time. For the sharp specialisations he could not cover, he brought in external seniors mission by mission, while running the show himself. Consulting costs collapsed. The system worked so well inside his partners’ companies that the question came from them: why not offer it to others?

03.

HeySquad was born from those observations. No client needs a full-time Jérôme: what they need is a team with complementary specialisations and backup between profiles. The squad grows to cover the six fields of the marketing mix. The value stays the same: we work on site, with the client. Fast information, daily adaptability, skill transfer to the internal team. Today, we run this system for companies that want to grow with a clear digital marketing strategy.

03 · what we stand for

Four words we wrote before the brand.

I

Sharpness

See what others miss. Not just listen, but step back enough to read the real stakes behind the words.

II

Candor

Say what we think, not what the client wants to hear. If a project is poorly framed, we say so. Complacency does not build great work.

III

Presence

Be there, for real. No flyovers, no distant consulting. Feet on the client’s ground, involved in their daily reality.

IV

Discernment

Sort, arbitrate, refuse the superfluous. Act right rather than act fast, as committed partners accountable for the calls we make.

04 · the squad

The right profile, at the right moment.

Strategy, acquisition, tracking, conversion, content, automation. Each topic has its lead, each lead has a support backup.

Jérôme, the strategist
hey squad · 01/03

Jérôme

the strategist
Business vision, measurement architecture, budget trade-offs. Data becomes decision, strategy becomes execution.
Camille, the pen
hey squad · 02/03

Camille

the pen
SEO content, pillar pages, storytelling. Writing oriented for conversion and user intent. Every word serves a goal.
Rémy, the challenger
hey squad · 03/03

Rémy

the challenger
Media audits, benchmarks, campaign challenges. Challenges every euro spent, tests hypotheses, optimizes without compromise.

05 · how we work

Four moments that repeat on every mission.

  1. week 1 · immersion

    From day one, we settle at a free desk. We meet the founder, the heads of department, the operators. We analyse everything that already exists. We note what jams, what is dormant, what works without anyone noticing. This immersion audit sets the first observations.

  2. week 2-3 · prioritisation

    We come back with a list. Quick wins. Heavy lifts. False good ideas. We sort by impact, by effort, by sequence. We define the most effective strategy to put in place. We adapt the tracking fast, so we work on the right data.

  3. month 1+ · execution

    We set up the new campaigns, optimise the measurement tools, produce the content, iterate continuously. Strategy without execution holds no value. We get our hands in the work, like a member of the team.

  4. ongoing · enablement

    We review the first dashboards together. Your team has to level up. Not to replace us, to work better with us. When the mission ends, you steer it, or you keep going with us.

06 · our ground

Wallonia. Liège, Verviers, Spa, Francorchamps, Jalhay.

We work on site. Our offices are in Thimister-Clermont, thirty minutes from Liège. We go to our clients’ premises. The client’s own walls are where you really understand what is at stake.

Brands supported in collaboration · 3

07 · the stack

The tools we actually use, not the show-off list.

A stack is not a business card. We pick the tool that serves the project, not the other way round. If a mission calls for Klaviyo over Mailchimp, we go Klaviyo. What we list here is what we install and operate day in, day out.

Ads

  • Meta Ads
  • Google Ads
  • LinkedIn Ads
  • TikTok Ads

Analytics · data

  • Google Analytics 4
  • Looker Studio
  • Funnel.io
  • Hotjar

CMS · e-commerce

  • Shopify
  • PrestaShop
  • Webflow
  • WordPress

SEO

  • Semrush
  • Ahrefs
  • Screaming Frog
  • Search Console

Tag management

  • Google Tag Manager
  • GTM Server-Side
  • Taggrs
  • Stape

Email

  • Mailchimp
  • Klaviyo
  • Brevo

AI

  • Claude
  • ChatGPT
  • Higgsfield
  • Pletor

Productivity

  • Notion
  • Slack
  • Loom
  • Miro

Automation

  • n8n
  • Zapier

CRM

  • HubSpot
  • Odoo

Hosting

  • Vercel
  • Cloudflare

Design · creation

  • Figma
  • Canva

08 · join the squad

Want to join a squad that actually ships?

A team that covers the six fields of the marketing mix from Thimister-Clermont. Fourteen clients run in direct or in collaboration. No pyramid, no relays: you sign your work, you talk to founders, you see the impact within the month.

We work on site, with the client. One week of immersion, two weeks of prioritisation, then we deploy. You learn how to bring a marketing system in-house inside a company that does not master it yet. Rare elsewhere.

No open role today, but we keep an eye out. We much prefer a well-crafted case study to an isolated CV. Tell us about a project you worked on: your role, the calls you made, what worked, what jammed, what you would change today.

Real work, candor in exchanges, sense of brief, the ability to work on site. The rest can be learned. Send your case study to hello@heysquad.be, or a link to a project that looks like you. We read, we reply.

I want to join the Squad

09 · what we get asked

Eight questions we hear every week.

HeySquad is a digital marketing team based in Thimister-Clermont, thirty minutes from Liège. We have run this system since 2023 for Belgian entrepreneurs, mainly in the Liège province and across Wallonia. Fourteen companies run in direct, in collaboration, or in advisory.

Liège province first, elsewhere in Wallonia and occasionally in France. At HeySquad, the rule is non-negotiable: we have to be on site regularly with the client. No 100% remote engagements.

The Belgian market sits between 50 and 150 euros per hour depending on profile (junior, senior, freelance, agency). Classic agencies often bill in opaque monthly retainers between 5,000 and 15,000 euros. At HeySquad, we bill by the hour between 75 and 100 euros depending on the profile mobilised and the engagement length, with no inflated retainer.

Hourly rate between 75 and 100 euros depending on the profile mobilised and the engagement length. A mission usually runs over six months minimum, sized to the weekly volume we agree on together. No opaque retainer, no commitment before it matches on both sides.

Three to six months for the first measurable signals on tracking, paid acquisition, conversion. Twelve months to talk about a full marketing transformation. No one delivers marketing results in three weeks, and whoever promises that is either lying or does not know what they sell.

Industry, tourism, motorsport, real estate, food and beverage, retail, institutional. Mix of B2B and B2C, in digital marketing and performance. The method holds across sectors, the execution adapts.

At HeySquad, no salesperson selling, no project manager relaying, no account director reassuring. You speak directly to the people doing the work. Transparent hourly billing instead of an inflated retainer. Six fields of the marketing mix covered (strategy, paid acquisition, tracking, conversion, automation, SEO), with backup behind every lead.

At HeySquad, you write to us via the contact page or at hello@heysquad.be. We take a first thirty-minute call. If it matches, we come on site for a half-day immersion. You leave with a costed action plan. No commitment before it matches on both sides.

10 · talk soon

hey,
shall we?

talk soon · the squad

let’s get started? →