SEO & contentOPS-974
Your product feed is your best SEA, SEO and LLM asset in 2026. Nobody talks about it.
ChatGPT Ads has been sponsoring via product feed since February 2026. LLMs are integrating payments. The window closes in 12-18 months.
▸ 8 minMay 2026Jérôme
Open
Paid acquisitionOPS-155
ROAS no longer tells you whether an e-commerce account is healthy in 2026. 5 metrics to watch instead.
Built-in calculator that outputs your Target CPA, your POAS, your LTV/CAC and your break-even period. B2C, B2B and B2B2C e-com in Belgium 2026.
Open
Paid acquisitionOPS-482
AndroMeda for creative agencies: what changes in your Meta Ads account structure in 2026
€3k/month minimum, 30 days of conversion history, 1 test + 1 scale + 1 retargeting. The HeySquad decision matrix to switch or stay.
Open
StrategyOPS-460
Heavily planned creative and UX: the exception, not the norm.
A full creative campaign produced in-house with AI costs a fraction of a fashion shoot. Pomelli is free, Shopify tests natively. Creative and UX agencies have 18 months to evolve.
▸ 6 minMay 2026Jérôme
Open
StrategyOPS-553
On a €300K B2B SME marketing budget in 2026, 60% must build an asset. The senior 3-year breakdown.
Compound investment vs recurring expense: the reading grid no budget guide gives you.
Open