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hey squad
shall we settle in?
HeySquad · 2026
HeySquad

Not an agency. Not a freelancer. An external marketing team that works like your internal team.

shall we settle in?See the method

The problem we solve.

01 · What we see

Agencies deliver, then vanish.
Internal teams are stretched: too many channels, too many tools, too many calls to make alone.
Once they’re settled, they run in circles.
Between all this, someone is missing.
us.

02 · Our mission

Settle in with you.
Become what’s missing.

When an agency ends its mission, it leaves with everything it understood about your business. When an internal team moves forward alone, it ends up running in circles. We do the opposite: we join your team as one more member, we understand first, then we execute.

Three years ago, Ecostal Group, Brasero and Leidgens tested the model. They still work with the whole squad, each topic taken by the right person, at the right time.

What held for them will hold for you. Come on, let us walk you through our tactical plan.

  • Brasero Group · 2 venues (Domaine de Bronromme + Château de la Louveterie) · HeySquad partnership since October 2023

    Seminars · weddings2023-2026

    Brasero Group

    Two estates that worked, with no shared brand to carry them. We have run their digital marketing since October 2023.

    site traffic
    ×3.6
    qualified inquiries
    +58%
    continuous partnership
    30 months
    Mission details : Brasero Group
  • Battlekart · immersive indoor karting Verlaine + Malmedy · HeySquad partnership since October 2025

    Indoor karting2025-2026

    Battlekart

    A Google Ads account taken over, two centres, a saturated leisure market. We stabilised profitability, then launched Meta.

    average ROAS held
    ×8
    measured conversions
    +54%
    attributed value, 6 months
    +€25k
    Mission details : Battlekart
  • Ecostal Group · holding 6 photovoltaic brands BE/FR/CH · HeySquad partnership since October 2023

    Photovoltaics2023-2026

    Ecostal Group

    Six photovoltaic brands to connect around an in-house quoting tool. One squad has run them all since 2023.

    brands managed
    6
    conversion value recovered
    +22%
    production time
    −80%
    Mission details : Ecostal Group
  • Amecam Van Conversion · pro B2B vehicle conversion Belgium · HeySquad partnership since October 2023

    Commercial vehicles · B2B2023-2026

    Amecam Van Conversion

    A new website, a niche B2B product and no marketing engine to start with. Today the funnel holds and the pace is picking up.

    qualified leads
    397
    indexed keywords
    ×25
    leads, 2025 vs 2024
    +17%
    Mission details : Amecam Van Conversion
  • AVD Revival · 250 GTO reinterpretation · HeySquad + EPIC Agency Liège partnership

    Collector cars2025-2026

    AVD Revival

    A brand built from scratch to reinterpret the 250 GTO, run with the EPIC agency. Video drives awareness, the website converts.

    Instagram views
    3.7M
    YouTube views
    1M
    qualified leads
    100+
    Mission details : AVD Revival
01 / 05Explore all our missions

03 · Our tactical plan

Not by luck. By method.

Four steps, in this order. Zero detours.

Understand

No half-day discovery workshop. We embed inside your teams: management, department heads, operators. We listen to what’s stuck, what runs, what sleeps. We start from your reality, not from a method.

Prioritize

Not everything is urgent. Not everything is profitable. We identify the quick wins, the long-haul projects, the false good ideas. We tell you what to do, in which order, and what not to do.

Execute

Strategy without execution is just a presentation. We set up the campaigns, configure the tools, produce the content, optimize continuously. We get our hands dirty.

Transfer

Your team has to level up. Not to replace us, but to work better with us. We transfer what can be transferred and support you on the rest. That’s where our field specializations come in.

04 · Our specializations

One squad. Every field.

Every squad member is senior in their field. Full command of the tools, vertical specialization, proof on real accounts. Not slides.

compare 4 marketing organisation models →

01 / 06
01 / STR

Strategy

We anchor your strategy in your unit economics, not in trends. Comms plan, media plan, brand voice, e-commerce. Decisions backed by numbers, not by instinct.

See
02 / 06
02 / SEA

Paid acquisition

Google Ads, Meta, LinkedIn. We steer every euro, we review the accounts every morning. The algorithms are powerful. They do not carry your stakes.

See
03 / 06
03 / TRK

Tracking & measurement

GA4, Data Layer, server-side GTM, dashboards that hold up. Every conversion attributed to its channel. Every decision backed by data, not by a hunch.

See
04 / 06
04 / CRO

Conversion

UX audits, A/B tests, funnel analysis step by step. We lift the rate on what you already have: friction points identified, gains measured. No cosmetic redesign. No miracle promise.

See
05 / 06
05 / AUT

Marketing automation

Email scenarios, CRM, n8n, Odoo, HubSpot. Lifecycle flows that respect your customer and feed your sales team qualified leads. No spam funnels.

See
06 / 06
06 / SEO

SEO & content

Technical SEO, pillar pages, intent-driven writing. Qualified organic traffic that settles in over 6 to 18 months. No shortcuts that derail at Google updates.

See

05 · Our squad

You speak directly to the people doing the work.

No sales rep. No middle project manager. The operators, directly.

Discover the squad
jérôme, the strategisthey squad · 01

jérôme

the strategist
Business vision, measurement architecture, budget trade-offs. Data becomes decision, strategy becomes execution.
camille, the penhey squad · 02

camille

the pen
SEO content, pillar pages, storytelling. Writing oriented for conversion and user intent. Every word serves a goal.
rémy, the challengerhey squad · 03

rémy

the challenger
Media audits, benchmarks, campaign challenges. Challenges every euro spent, tests hypotheses, optimizes without compromise.
ugo, the shooterhey squad · 04

ugo

the shooter
Photo and video first: he shoots, frames, edits. Content that lives on the site, on social and in campaigns.
HeySquad Research

We know our battlefield.

579 e-shops across Liège province, audited one by one: mobile performance, GDPR compliance, platforms, tracking, commercial maturity. A public map of the terrain, open data and a transparent method.

579
e-shops audited one by one
1 in 4
in the mobile red zone
33.9%
with no measurement tool at all
Read the studyX-Ray of Liège E-Commerce · June 2026

06 · The Journal

What we learn, we write down.

Flat illustration on a cream background: at the funfair, four barkers in period costume each lift a gold bell over a small red bicycle and point at their own bicycle. On the left, a woman in a beige trench coat takes notes, puzzled. Behind them, a Ferris wheel and a red-and-cream striped tent.

Latest articleTracking & measurement

Digital marketing could tie every euro to a click. With AI, we are heading back to impression marketing.

07 · Our rules of engagement

The frame, before we settle in.

Three rules. Non-negotiable. If one bothers you, we don’t start.

01

Time.

An engagement from 3 months.

A marketing plan does not produce results before 2 to 3 months. Preferential rates therefore start at three months, then adjust to the period and length of the commitment. A one-off mission is still possible, at full rate.

02

Transparency.

Real-time billing.

Time-and-materials billing, at a rate per profile, with a clear rate card. You see what every action costs, why, and by whom.

03

Presence.

In your offices, with your team.

We prefer working close to your teams, where we understand your business from the inside. That’s where we become useful.

If these three conditions are met,

we deliver results.Not just reports.

so? shall we settle in?

Sounds good? We'll call you back for a first chat. We always do our homework before every meeting: who knows, we might have already analyzed your business.

shall we settle in?