HeySquad · 2026

Not an agency. Not a freelancer. An external marketing team that dreams of becoming your internal team.

shall we settle in?See the method

01 · the problem

Agencies deliver, then vanish.

Internal teams hold the line alone, until they burn out.

And once they’re settled, they run in circles.

Between all this, someone is missing.

us.

Manifesto

Why HeySquad exists.

Two and a half years ago, Jérôme Croche walked alone into Ecostal Group, Brasero and Leidgens. Not with a pitch. With a method: understand the business, activate the right levers, level up the internal team.

The model held. Two and a half years later, those same clients work with three members of the squad. The hour count did not explode. It spread across the right profiles. Each topic is owned by the right person, at the right moment.

HeySquad is this team that settles in with yours. Not a vendor delivering. Not an agency pitching. We embed, we execute, we transfer.

02 · method

Four steps. One commitment.

We don’t bolt a method onto your business. We start from what exists, prioritize, execute, then transfer. In that order.

Immerse

No half-day discovery workshop. We embed inside your teams: executives, service leads, operators. We listen to what’s stuck, what runs, what sleeps.

Prioritize

Not everything is urgent. Not everything is profitable. We identify quick wins, long-haul work, fake good ideas.

Execute

Strategy without execution stays a deck. We set up campaigns, configure tools, produce content, optimize continuously.

Transfer

Your team must level up. Not to replace us, but to work better with us. We transfer what can be transferred and support the rest.

03 · expertise

One squad. Every field.

We mobilize the right person at the right moment. Every field is owned by a senior operator. Proof on real accounts, not slides.

compare 4 marketing organisation models →

01 / 06

01 / STR

Strategy

We anchor your strategy in your unit economics, not in trends. Comms plan, media plan, brand voice, e-commerce. Decisions backed by numbers, not by instinct.

See

02 / 06

02 / SEA

Paid acquisition

Google Ads, Meta, LinkedIn. We steer every euro, we review the accounts every morning. The algorithms are powerful. They do not carry your stakes.

See

03 / 06

03 / TRK

Tracking & measurement

GA4, Data Layer, server-side GTM, dashboards that hold up. Every conversion attributed to its channel. Every decision backed by data, not by a hunch.

See

04 / 06

04 / CRO

Conversion

UX audits, A/B tests, funnel analysis step by step. We lift the rate on what you already have: friction points identified, gains measured. No cosmetic redesign. No miracle promise.

See

05 / 06

05 / AUT

Marketing automation

Email scenarios, CRM, n8n, Odoo, HubSpot. Lifecycle flows that respect your customer and feed your sales team qualified leads. No spam funnels.

See

06 / 06

06 / SEO

SEO & content

Technical SEO, pillar pages, intent-driven writing. Qualified organic traffic that settles in over 6 to 18 months. No shortcuts that derail at Google updates.

See

04 · team

You speak directly to the people doing the work.

No account manager. No middle layer. Just operators.

Discover the squad

hey squad · 01

jérôme

the strategist

Business vision, measurement architecture, budget trade-offs. Data becomes decision, strategy becomes execution.

hey squad · 02

camille

the pen

SEO content, pillar pages, storytelling. Writing oriented for conversion and user intent. Every word serves a goal.

hey squad · 03

rémy

the challenger

Media audits, benchmarks, campaign challenges. Challenges every euro spent, tests hypotheses, optimizes without compromise.

They trust the squad

HeySquad Research

We know our battlefield.

579 e-shops across Liège province, audited one by one: mobile performance, GDPR compliance, platforms, tracking, commercial maturity. A public map of the terrain, open data and a transparent method.

579
e-shops audited one by one: 1 in 4
in the mobile red zone: 33.9%
with no measurement tool at all

Read the studyX-Ray of Liège E-Commerce · June 2026

05 · frame

To deliver on what we promise, here’s what we need from you.

Three things. Non-negotiable. If one is a dealbreaker, we don’t start. Better that way for both sides.

Time.

A 6-month minimum engagement.

A marketing plan does not produce results in 3 weeks. Anything below 6 months, we can’t prove what we do. And you can’t evaluate it.

Transparency.

Real-time billing.

You see exactly what every action costs and why. No fixed package that hides the drift, no phantom days.

Presence.

We work inside your office, with your team. Not from a distance.

No consultant scheduling a monthly call. We understand your business from the inside, that’s where we become useful.

If these three conditions are met,

we deliver results.Not just reports.

so? shall we settle in?

Sounds good? We'll call you back for a first chat. We always do our homework before every meeting: who knows, we might have already analyzed your business.

shall we settle in?