hey squad
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HeySquad · 2026
HeySquad

Not an agency. Not a freelancer. An external marketing team that dreams of becoming your internal team.

shall we settle in?See the method

Le problème qu’on résout.

01 · the problem

Agencies deliver, then vanish.
Internal teams hold the line alone, until they burn out.
And once they’re settled, they run in circles.
Between all this, someone is missing.
us.

Manifesto

Why HeySquad exists.

Two and a half years ago, Jérôme Croche walked alone into Ecostal Group, Brasero and Leidgens. Not with a pitch. With a method: understand the business, activate the right levers, level up the internal team.

The model held. Two and a half years later, those same clients work with three members of the squad. The hour count did not explode. It spread across the right profiles. Each topic is owned by the right person, at the right moment.

HeySquad is this team that settles in with yours. Not a vendor delivering. Not an agency pitching. We embed, we execute, we transfer.

02 · method

Four steps. One commitment.

We don’t bolt a method onto your business. We start from what exists, prioritize, execute, then transfer. In that order.

Immerse

No half-day discovery workshop. We embed inside your teams: executives, service leads, operators. We listen to what’s stuck, what runs, what sleeps.

Prioritize

Not everything is urgent. Not everything is profitable. We identify quick wins, long-haul work, fake good ideas.

Execute

Strategy without execution stays a deck. We set up campaigns, configure tools, produce content, optimize continuously.

Transfer

Your team must level up. Not to replace us, but to work better with us. We transfer what can be transferred and support the rest.

03 · expertise

One squad. Every field.

We mobilize the right person at the right moment. Every field is owned by a senior operator. Proof on real accounts, not slides.

compare 4 marketing organisation models →

01 / 06
01 / STR

Stratégie

On ancre ta stratégie sur tes unit economics, pas sur des tendances. Plan de com, plan média, voix de marque, e-commerce. Décisions chiffrées, pas instinct.

Voir
02 / 06
02 / SEA

Acquisition payante

Google Ads, Meta, LinkedIn. On pilote chaque euro, on relit les comptes chaque matin. Les algos sont puissants. Ils n'ont pas tes enjeux.

Voir
03 / 06
03 / TRK

Tracking & mesure

GA4, Data Layer, server-side GTM, dashboards qui tiennent la route. Chaque conversion attribuée à son canal. Chaque décision appuyée sur la donnée, pas sur une intuition.

Voir
04 / 06
04 / CRO

Conversion

Audits UX, tests A/B, analyse de tunnel étape par étape. On augmente le taux sur ce que tu as déjà : points de friction identifiés, gains mesurés. Pas de refonte cosmétique. Pas de promesse miracle.

Voir
05 / 06
05 / AUT

Marketing automation

Scénarios email, CRM, n8n, Odoo, HubSpot. Des flows lifecycle qui respectent ton client et nourrissent ton équipe commerciale en leads qualifiés. Pas des tunnels spam.

Voir
06 / 06
06 / SEO

SEO & contenu

SEO technique, pages piliers, rédaction orientée intention. Du trafic organique qualifié qui s'installe sur 6 à 18 mois, pas en 3 semaines. Pas de raccourcis qui déraillent à la prochaine update Google.

Voir

04 · team

You speak directly to the people doing the work.

No account manager. No middle layer. Just operators.

Discover the squad
jérôme, the strategisthey squad · 01

jérôme

the strategist
Business vision, measurement architecture, budget trade-offs. Data becomes decision, strategy becomes execution.
camille, the penhey squad · 02

camille

the pen
SEO content, pillar pages, storytelling. Writing oriented for conversion and user intent. Every word serves a goal.
rémy, the challengerhey squad · 03

rémy

the challenger
Media audits, benchmarks, campaign challenges. Challenges every euro spent, tests hypotheses, optimizes without compromise.

05 · frame

To deliver on what we promise, here’s what we need from you.

Three things. Non-negotiable. If one is a dealbreaker, we don’t start. Better that way for both sides.

01

Time.

A 6-month minimum engagement.

A marketing plan does not produce results in 3 weeks. Anything below 6 months, we can’t prove what we do. And you can’t evaluate it.

02

Transparency.

Real-time billing.

You see exactly what every action costs and why. No fixed package that hides the drift, no phantom days.

03

Presence.

We work inside your office, with your team. Not from a distance.

No consultant scheduling a monthly call. We understand your business from the inside, that’s where we become useful.

If these three conditions are met,

we deliver results.Not just reports.

so? shall we settle in?

Sounds good? We'll call you back for a first chat. We always do our homework before every meeting: who knows, we might have already analyzed your business.

shall we settle in?