06 · SEO · 06/06
Not throwaway content. Not gamed SEO. An authority built layer by layer, month after month.
02 · Lived scene
You have been publishing for a year.
Off-topic impressions. Not a single visitor who converts.
When you lead the company, it bugs you. The blog holds its monthly cadence. The SEO report talks rankings. Sales sees no inbound coming from it.
When you run marketing internally, it bugs you. You write, brief freelancers, publish. You don't have the topical frame to lift a whole subject.
When you delegated to an external provider, it worries you. The contract runs. So do the pages. But the brand authority on your segment isn't being built.
Three readings. One cause. Content without a topical frame ranks no one.
05 · Where it held
Bjorn launches AVD Revival, a contemporary reinterpretation of the Ferrari 250GTO. Young brand, ultra-niche segment, zero organic authority at the start. Sensitive lexical charter: Ferrari watches what gets written about the iconic model — every word has to pass.
HeySquad mission over 12 months. Phase 1: brand image with EPIC and tone-of-voice work with Bjorn. A balance between luxury, commercial and technical to speak to 250GTO enthusiasts without stepping on Ferrari's territory. Phase 2: technical SEO as foundation, topical cluster around the category terms (revival, restomod, 250GTO), AI-briefed writing + passion-and-detail human QA on every page.
6 months into active SEO: the brand is visible on its two pivot queries, AVD Revival and revival 250 GTO. Thirteen qualified inquiries arrive directly through organic. Three invitations to global motor shows received — the rarest and most telling external signal that a reputation is being built.
06 · Let’s talk
Tell us what you’re looking for. We come back to you for a first chat. No pitch, no slides: we check if it’s a fit.
You write to the squad, not to a sales rep.
FAQ
Who this service is for
You launch a brand on an ultra-niche segment: zero organic authority at the start, brand vocabulary to define, sometimes lexical charter to negotiate with a historic partner. We build the topical cluster around your target intents, write down the lexical charter, and track authority trajectory month after month until the first external signals appear.
eg: premium automotive brand, restomod, artisan manufacture, deeptech scale-up
You sell online with hundreds of SKUs. Your product pages capture long-tail traffic, but you lack category pages that build authority on top-of-funnel search intents. We organize the architecture (category pillar to product satellites), clean Product schema, editorial content that ranks on informational queries before the purchase act.
eg: Wallonia pure-player 500-5000 SKUs, basket 50-300 €
You sell complex expertise (consulting, SaaS, technical service). Your teams have the matter in their heads but it doesn't come out as indexable content. We brief with your experts, turn internal knowledge into pillar pages, capture top-of-funnel B2B intents and bring them down to the qualified form.
eg: consulting firm 2-30M€ revenue, B2B SaaS 10-50 staff, IT services Wallonia/Brussels
You operate multiple sales points or interventions across several Belgian cities. Without per-city local SEO, you lose 60 to 80 % of geo-located searches to the competitor who polished their Google Business Profile. We structure local presence (GBP, citations, LocalBusiness schema), geo-targeted pages, per-city content capturing the « service + city » intent.
eg: tradesperson/installer 3+ BE cities, multi-office agency, local franchise
We're ready to grow your SEO. We get back to you for a first chat, no pitch.
Get in touch
