Technical SEO.

02 · THE BRIEFING

1. I
   When to consider it
   Your pages take more than 3 seconds to load on mobile. Your Google traffic stalls despite published content. Google Search Console (the Google tool to monitor SEO) flags pages Google sees but that are not clickable. Often the moment.
2. II
   Why it matters
   Without solid technical foundations, your content ranks poorly on Google and LLMs (generative AI models like ChatGPT, Claude, Perplexity) ignore your site. You pay 100 % of the editorial budget for 30 % of the real visibility. The shortfall is invisible but measurable in lost traffic.
3. III
   What you get back
   Core Web Vitals (Google's page performance signals) in the green: loading speed, visual stability, responsiveness. A schema (tags readable by Google) properly placed. A coherent silo architecture (pages organised by topic). Clean indexation, with no forgotten pages.
4. IV
   How we run it
   We start with a full crawl (a simulated Google robot pass), before touching code. Semrush + Ahrefs audit (professional SEO tools) crossed with Google Search Console, before/after performance comparison, action plan prioritised by business impact. We work with your dev team, never replacing it. Documented handover.
5. V
   What it unlocks
   Content that finally ranks on the queries that pay off. Generative AIs citing your site as a source. A clean base to plug pillar pages and AI writing behind.

We get back to you within the week · scoping before any quote.

04 · WHAT WE WON'T WRITE IN AN RFP

Technical SEO is a foundation tool. Not a redesign project.

Technical SEO is only useful if you publish content behind it. Otherwise, you pay full price for a fast site no one reads. The right question before signing: who on your team will feed the pillar pages and topical cluster (group of pages on the same topic) once the technical layer is in place? If the answer is fuzzy, the right order is editorial strategy first, then technical foundations. The broader agency vs freelance vs in-house debate sits here.

• 01

  Fast and stable pages

  Your pages load fast, do not jump during loading, react to clicks under 200 ms. Lighthouse 90+ held under real traffic. Not just on the demo homepage.

• 02

  Cited by AIs

  Your pages surface in ChatGPT, Claude, Perplexity when a prospect searches your craft. Schema.org (web tag standard) well placed on articles, products, local profiles, FAQ. This is tomorrow's SEO channel.

• 03

  Organised, not chaotic site

  Your URLs tell a topic story, not a chaotic dump. Internal linking weighs 40 % of observed SEO performance. Well wired, it multiplies every published article.

• 04

  You keep ownership

  You drop the dependency on opaque SaaS tools. You regain ownership of your Google Search Console data and your technical audits. If you change provider tomorrow, the mechanic stays documented.

05 · THE PLAY-BY-PLAY

Four steps. Six weeks on average. Zero production freeze.

1. 01

   We look at what bleeds.

   Full crawl (simulated Google robot pass) via Semrush (opens in a new window) and Ahrefs (opens in a new window) (professional SEO tools), crossed with Google Search Console over 12 months. We measure pages Google sees but does not judge clickable, chained redirects, performance in the red. Action plan prioritised by business impact before any code line lands.

2. 02

   We decide what we touch, what we leave.

   Scope frozen in writing, client sign-off before any deploy. If some refactors are not worth the dev effort (low query volume, low traffic potential), we tell you straight. No silent drift. Quoted roadmap by sprint.

3. 03

   We deploy the code alongside your site.

   Google performance optimisations on your templates (Next.js / WordPress / Shopify depending on your stack). Schema.org (opens in a new window) tags wired per page type. Clean sitemap (site map), coherent robots.txt, aligned canonical URLs. No production freeze, progressive batched deploy.

4. 04

   We compare 30 days before vs after.

   Google performance tracking in Google Search Console, positions and impressions monitoring on target queries. Dashboard wired directly to Search Console + crawl monitoring. Notion handover to your team or your media agency. Full documentation, total ownership.

07 · NOT YET FOR YOU IF

Three cases where technical SEO is not the top priority.

• You refuse to touch the existing CMS.

  Clean technical SEO requires template access and a dev who can push changes. If the CMS stays untouchable, we lose 70 % of the leverage and cannot guarantee performance in the green.

• Your current Google traffic is under 3,000 monthly visits.

  The dev effort of a full technical audit does not pay back below this threshold. At these volumes, the SEO gain vs project cost ratio stays debatable. Better to start by laying one solid pillar page that brings fresh traffic.

• No one on your side will publish afterwards.

  Technical SEO opens the door. It does not fill the house. If no editorial resource is planned client-side or agency-side, the budget will not be paid back by a simple good Google performance score.

We look at your site. We tell you what Google and LLMs can no longer read.