AI writing.

02 · THE BRIEFING

1. I
   When to consider it
   You have a framed pillar-satellite plan, but your editorial team can't keep up. Or you pay a provider 800 € per article that sounds generic. You're looking to scale volume without breaking the brand voice. Often the moment.
2. II
   Why it matters
   Without a briefed AI pipeline, you choose between volume and quality. You publish little but well, or much but generic. The shortfall is double: you lose the volume traffic, and the credibility that quality brings. Both end up costing you.
3. III
   What you get back
   A pipeline that produces 4 to 8 satellites per month, briefed and reviewed. A brand voice preserved at 90 % across the entire set. A cost per article divided by 2 to 3 vs traditional writer, at equal or better quality.
4. IV
   How we run it
   We start by framing your brand voice, before generating a line. Detailed brief per satellite (intent, outline, sources), generation assisted by Claude API (Anthropic model, Sonnet fast version or Opus powerful version depending on complexity), 30-minute human review per text. We work with your editorial team, never replacing it.
5. V
   What it unlocks
   A production volume that follows your editorial plan without diluting the voice. A topic coverage built month after month. A clean base to amplify on local SEO and newsletter behind.

We get back to you within the week · scoping before any quote.

04 · WHAT WE WON'T WRITE IN AN RFP

AI writing is an editorial leverage tool. Not a writer replacement.

Briefed AI is only useful if you keep the human brief upstream and the human review (quality assured by a human) downstream. Otherwise, it's fast content that sounds generic and Google demotes via Helpful Content Updates (Google updates on content quality). The right question before signing: who on your side will brief and review the AI texts? If the answer is fuzzy, the right order is brand voice and pillar pages first, then plug in AI. The broader agency vs freelance vs in-house debate sits here.

• 01

  Held production volume

  4 to 8 satellites per month, briefed and reviewed. Your editorial plan moves forward without cracking. The pace holds over 12 months without exhausting your editorial team.

• 02

  Preserved brand voice

  Your AI texts sound like you at 90 %. Detailed brief + reference examples + expert review hold the voice. Not raw ChatGPT, but piloted Claude.

• 03

  Cost divided by 2 to 3

  A briefed AI satellite costs 250-500 € HTVA. A senior writer satellite costs 600-1,200 €. At equivalent quality, the yearly gap is significant on a 50-article set.

• 04

  Reproducible pipeline

  Your briefs and reference examples stay yours. If you change provider tomorrow, the AI pipeline keeps running. No dependency on someone walking away with their method.

05 · THE PLAY-BY-PLAY

Four steps. Four weeks for the pipeline. Then it runs.

1. 01

   We frame your brand voice.

   Audit of your existing corpus: 10-20 texts representative of your tone, vocabulary, structure. Invariants extraction. Construction of a system brief (instructions given to the AI) and 5-8 reference examples that will run through Claude Sonnet (opens in a new window) (fast version) or Claude Opus (powerful version). Validated by you before generating a single satellite.

2. 02

   We freeze the brief per satellite.

   For each satellite: intent, headings and subheadings outline, target query, sources to cite, length, specific tone. 600-1,000 words brief. Client sign-off before generation. No silent scope drift, no blind generation.

3. 03

   We generate then review.

   Generation via Claude Sonnet for volume or Claude Opus for complex texts, initial pass 80 % quality. Human review 30 minutes per text: factual accuracy, voice, flow, sources. 1-2 iterations max to reach 95 %. No text ships without human review.

4. 04

   We document and hand over.

   Full pipeline documented in Notion: system briefs, reference examples, brief templates, review checklist. Handover to your editorial team or existing agency in 1 week. Positions and impressions tracking on target queries in Google Search Console. Total ownership.

07 · NOT YET FOR YOU IF

Three cases where briefed AI writing is not the top priority.

• You have no framed pillar-satellite plan yet.

  Plugging AI on a site without a pillar or satellite plan is producing fast content that does not rank. The right order is plan framing first, then briefed AI scaling. Otherwise we multiply editorial noise.

• You publish less than 4 articles per month.

  The AI pipeline framing effort (3-4 weeks) does not pay back below this threshold. At this pace, a human writer stays simpler and just as cost-effective. The AI lever makes sense from 4 monthly satellites onwards.

• No one on your side will review the generated texts.

  An un-reviewed Claude text sounds generic in six weeks and Google demotes it via Helpful Content Updates. If no internal resource is planned for human review (30 minutes per text), the cost will not be paid back by simple volume gain.

We look at your editorial plan. We tell you what briefed AI could do for you.