Strategy

In Belgium, a marketing strategy costs between 6 and 12k€ to frame a 6-month actionable plan: unit economics audit, media plan, communication plan, priority channel selection. Beyond the plan, execution is billed time-and-materials at hourly rate per profile, averaging 8-15k€/month for a 2-3 profile squad. No package, no promo bundle: you see exactly what each hour costs, who spent it, on what.

The right budget depends on three factors: your revenue, your acceptable customer acquisition cost (CAC), and your gross margin. Typically, a Belgian SME between 2M€ and 50M€ revenue allocates 4 to 10% of revenue to marketing, with a variable paid acquisition share (Google Ads, Meta, LinkedIn) calibrated on the target CAC. We frame these ratios in the first meeting from your actual numbers, not from sector benchmarks.

A marketing strategy answers: what do we sell, to whom, through which channel, at what acceptable cost. A communication plan answers: what message, in what formats, at what cadence. The com plan serves the strategy, not the reverse. An agency that delivers a com plan without looking at your margins and CAC does half the job.

Three business indicators for the CEO: revenue per channel, customer acquisition cost (CAC), return on ad spend (ROAS), or gross margin per campaign depending on the model. The squad tracks the rest: conversion rate per funnel step, lead quality reported by sales, open/click rates of automation sequences, SEO positions on target queries. Everything is in a live dashboard, not in a monthly PDF.

Both. The strategy we lay out flows directly into the doing: paid acquisition, server-side tracking, conversion, marketing automation, SEO. No slides sitting in drawers, no handoff between a consultant who thinks and an execution agency who pays the lag. That's the value of an integrated squad rather than a consultant on one side and an execution agency on the other.

Minimum engagement 6 months. Below that, we can't prove anything, and you can't evaluate. A marketing strategy rarely produces results before 2 to 3 months of execution, and we need the next 3 months to adjust on real numbers. If you stop after 6 months, you keep all deliverables: content, access, configured accounts, dashboards. No lock-in clause.

We settle in with you. No account manager, no project manager middleman, no weekly meeting that replaces execution. Every squad member works directly with your teams. We understand your business from the inside, execute with you, transfer what can be transferred. Three clients (Brasero, Ecostal, Leidgens) have collaborated with the squad for 3 years. A classic agency delivers then disappears; we settle in for the long run.