02 · THE BRIEFING
We get back to you within the week · audit before any quote.
03 · THE MISSION THAT PROVED IT
04 · WHAT WE WON'T WRITE IN AN RFP
If your ideal client is above 40, we do not open TikTok. No channel by trend, no Spark Ad (native TikTok format) running just because it is fashionable. The right question before the first video: how many UGC (user-generated content) pieces can your team produce each month without burning out? If the answer is zero, we start by framing cadence before creative. The broader agency vs freelance vs in-house debate sits here.
01
On the under-35 target, TikTok often beats Meta on funnel-exit CAC (cost to acquire a new customer) when creative fits platform codes. We measure, compare, open in doses.
02
We work with local UGC (user-generated content) creators briefed on your ideal client, not with stars who cost 5 k€ per video. Cost per piece holds between 200 and 800 €, and content reuses on Reels and Shorts.
03
TikTok pixel wired to GTM Server-Side (Google Tag Manager server link) to recover events blocked browser-side. Matching quality climbs, TikTok CAC becomes readable and comparable to Meta and Google.
04
We pace production on what your team can hold without burnout: 4-8 pieces per month, not 30. Six months of consistency beats three months of intense fire followed by two years of silence.
05 · THE PLAY-BY-PLAY
We audit competitor accounts, UGC (user-generated content) creators active on your ideal client, hashtags that actually drive clicks. We measure real vs apparent virality. Tools: TikTok Ads (opens in a new window) Library, TikTok Creative Center, GA4 (opens in a new window).
Target shooting plan (4-8 pieces per month depending on your team), scope frozen in writing, ceiling CAC client-approved. No sneak-in scope outside the quote. If the target is too broad to be reached, we say so before shooting the first video.
Launch Spark Ads (native TikTok formats) on UGC that performs organic. TikTok pixel wired to GTM Server-Side or TAGGRS. Meta CAPI active in parallel for cross-channel comparison. We keep the old account live until the new one has found its footing.
A/B measurement on the same goals, same attribution window. Looker Studio (opens in a new window) dashboard wired to GA4 + TikTok + Meta. Notion handover to your team or your creative studio. Monthly review for three months.
06 · THE FLOW AT A GLANCE
Three locally-produced 9:16 video formats, measured on funnel-exit LTV and not on views. The loop feeds back into next month's creative brief.
07 · NOT YET FOR YOU IF
The Belgian TikTok audience in 2026 remains mostly under 35. Above that, the channel becomes marginal and CAC (cost to acquire a new customer) does not drop. At that age, Meta and Google capture your ideal client better.
Below this threshold, the entry cost of monthly UGC (user-generated content) production + Spark Ads (native TikTok formats) does not pay back. At these volumes, we recommend first stabilising Meta and Google before opening a third channel. We would rather say it than walk you into the dark.
No one on your side is ready to brief a UGC creator every month or to read CAC reports. At that stage, the channel becomes a prestige expense. We would rather frame creative cadence before opening the TikTok Ads account.
08 · THE QUESTIONS WE ACTUALLY HEAR
Field note
TikTok, I get the question every week. Before we launch, we ask ourselves why not. Your ideal client is 50? We cut the conversation. In the field, I see too many SMEs opening for the trendy medal and closing 4 months later. If the ad does not pay its CAC (cost to acquire a new customer), we cut. Even at 500 k views.
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