The field report
Your paid campaigns land on the home or on a generic product page. Your conversion ratethe share of visitors who take action caps below 1.5 %. Your sales team says the leads do not really know what you sell. The promise gets lost between the ad and the form.
The cost of waiting
Without dedicated landing pages per typology, every euro invested in paid acquisition lands on a page that does not match the ad promise. The visitor arrives, does not recognise themselves, leaves. The hidden cost: your CACthe cost to acquire a new customer doubles without you seeing it, because the leakage happens after the click, not before.
In black and white
A page per ICPthe ideal customer profile segment, written for its specific context (industry, size, pain). A first-line promise that matches the original ad. A journey that pushes to action without visual noise. A mechanic wired to your CRM for attribution.
The manoeuvre
We start by listening to what your sales team hears on the phone, before writing a line. Then we frame the promise, we build the page on Pletorthe HeySquad landing pages factory or on Figmathe interface design tool if a design redesign. GA4the Google audience measurement tool wired in as the source of truth, Hotjarheatmaps and surveys on key pages to watch first visitors after going live. CRM connection (HubSpot or internal) to close the attribution loop.
The lock that breaks
A conversion ratethe share of visitors who take action that takes off on the most profitable ICPthe ideal customer profile segments. Clean attribution by campaign and by audience. Editorial matter that feeds your ads, your emails, your sales pitches.
